Welcome to the fourth industrial revolution! From making payments to ordering clothes or getting your favorite pizza delivered, we have entered the era of digitalization.
Jargons like Artificial Intelligence and CRM which used to be alien terms are now quintessential to businesses.
So the question comes, what exactly is CRM?
CRM or Customer Relationship Management is a technology that allows you to
manage relationships with your customers and prospects and track data of all your interactions.
When it comes to e-commerce, a CRM model is said to be efficient when it can lay out your customer’s entire engagement history, buying behavior, purchase history, basically providing you his journey with your company which will benefit you in many ways wiz
- You will be able to cater to his needs better, provide prompt customer support, hence, leaving him satisfied and he might end being a loyal customer
- You will be able to come up with targeted ads and email marketing campaigns.
- You can leverage the analytical data and generate leads from various social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc by integrating them.
The list can go on and on but now let’s dive into specific CRM softwares and have a comparison between them which will help you identify which software suits you best.